Segall Ken

Thématiques :  American Economy, creativity, Apple’s business

Ken Segall, the design and creativity guru who named the i-Mac and initiated the i-frenzy, is
a highly respected keynote speaker and author of New York Times Best Seller Insanely
Simple: The Obsession That Drives Apple’s Success.

With a CV encompassing iconic brands IBM, BMW, Intel and Dell, Ken’s close working
relationship with Steve Jobs first at NeXT and then at Apple, was a natural progression.
Leading the team that created Apple’s renowned Think different campaign, Ken embraced
Jobs’ ‘simplicity’ principle which saved Apple from near-extinction in 1997 to become the
most valuable company on Earth in 2011.
As Apple’s Creative Director, Ken re-launched the brand in the 1990s, and his keynote
speech, The Power of Simple, illustrates Jobs’ vision and how it continues to impact the way
Apple organises, communicates, innovates and advertises.
Witty, clear and succinct, Ken is unrivalled as a keynote speaker, who reveals the drivers of
Apple’s success, and recounts his life at Apple, working with Steve Jobs.
He also adapts his speech to focus more on advertising, and utilises the face that Apple is
one of those rare companies whose adverts become as famous as their products. Ken offers
an inside look at how some of the more iconic ads came to fruition — from internal debates
with Steve Jobs to the production of the ads.
Ken also appears frequently on international TV shows and commentates in the world’s
media on Apple’s business and creativity.

L’actualité de Ken Segall

Mai 2021 : Apple ne vend plus seulement un produit, elle vend un phénomène mondial.

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